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Rideau Centre CAMP Cube experience helps business spread the word to customers

In mid-August, a large, mysterious cube appeared inside the Rideau Centre. Located next to Bento Sushi and tucked underneath an escalator, it attracted a line of curious mall-goers. Some had seen it on Instagram; others had not. Turns out the Cadillac Fairview (CF) CAMP Cube is a futuristic marketing tool that provides shoppers with a sci-fi gameshow experience. It will...

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