The Downtown Bank Street Business Improvement Area’s new rebranding campaign is seeking to attract new businesses and shoppers in anticipation of the Rideau Centre’s expansion and the rebuilding of Lansdowne Park, reports the CBC.
“New Look, New Stores, New Attitude,” boasts the slogan on the BIA’s homepage.
The BIA is collecting a list of businesses that residents want to see along the street. Landlords or real estate brokers will receive $5,000 each if they acquire one of the BIA’s sought-after retailers.
The BIA wants to attract more people in their 20s and 30s, who are expected to buy condos, as the downtown core is seeing a boom of high rise developments.
The rebranding campaign officially launches May 29.