Archive 1997-2016
Ottawa city council agreed on a policy to allow billboard advertising on city property at their Sept. 28 meeting and, while their solution is very democratic, it doesn’t make much business sense.
In raising an estimated $1 million in the Ottawa area only, and with a number of participants close to 7,000, the Terry Fox Foundation’s events prove to be very successful. But with 30 paid staff across Canada, no marketing plan and $25 million raised nationally, any other business or charity can be envious of the foundation’s feats.
A major business association has called for the Canadian government to lower its taxes on gas to help struggling companies. But while it’s easy to sympathize with businesses hurt by costly fuel and while this may seem like a logical solution, this is not the way to deal with the problem.
Thirty-nine hotels in the Ottawa Gatineau region have begun adding a three per cent leisure marketing fee onto their patrons’ bills in an effort to boost marketing budgets for the local tourism industry.