Archive 1997-2016
Ottawa city council agreed on a policy to allow billboard advertising on city property at their Sept. 28 meeting and, while their solution is very democratic, it doesn’t make much business sense.
Thirty-nine hotels in the Ottawa Gatineau region have begun adding a three per cent leisure marketing fee onto their patrons’ bills in an effort to boost marketing budgets for the local tourism industry.
If you made a list of ingredients for a restaurant it might include a kitchen staff, servers, a dining room and, of course, food. But these ingredients do not necessarily guarantee the restaurant’s success.
In raising an estimated $1 million in the Ottawa area only, and with a number of participants close to 7,000, the Terry Fox Foundation’s events prove to be very successful. But with 30 paid staff across Canada, no marketing plan and $25 million raised nationally, any other business or charity can be envious of the foundation’s feats.